In 1953, Isuzu rolled out the Hillman Minx passenger car, the product of a technical union with Rootes, a U.K. The company's vehicles played a significant role in Japan's reconstruction effort, and were used to ferry clothes, food and other essentials. In the postwar years, production of Isuzu trucks boomed. By 1949, the company's name had been changed to the more succinct Isuzu. Its debut licensed offering, the A9 car, soon followed, as did its first truck, the CP. The company forged a technical union with the U.K.-based Wolseley Motor Company in 1918. The company's roots date back to 1916, when Tokyo Ishikawajima Shipbuilding and Engineering Company first decided to broaden its business to include automobile manufacturing. Isuzu, which means "50 bells," is the name of a river that flows through a province dotted with ancient Shinto shrines in Japan.
Both of the models in its line are derived from existing GM products. In recent years, Isuzu has seen its share of hard times a lack of funding for both new product investment and marketing has forced the company to rely heavily on its partnership with GM. The company's specialized lineup is more a function of circumstance than choice. For now, Isuzu SUVs and trucks are all that you'll see at your local Isuzu dealer it's been quite a few years since there's been an Isuzu car.
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